Australian Dealer Market Report
Market report · August 2026
−1.3%
Like-for-like price, month on month
What Australian dealers sold, what it sold for and how long it took, in August 2026: 71,168 sales observed at 2,679 dealer rooftops, national and for every state.
- $29,990
- Median used price
- 31
- Median days to sell, used
- 41.9%
- Cut before they sold Median cut $2,200
- 71,168
- sales at 2,679 rooftops, August 2026.
The read
Reduced stock is slow stock
Nationally, a car that sold at its original advertised price cleared in a median 17 days. A car that had been repriced took 67. The cut isn’t what sells the car. Getting the first number right is.
And
Near-new is the slow money
Demonstrator and near-new stock took a median 47 days to clear against 31 for genuine used, at a median $46,888 a unit. In Western Australia the gap is 52 days against 38.
Segment mix
Share of observed sales in Australia, August 2026, FCAI segments. Top 14.
| Segment | National share | Median price | Days to sell |
|---|---|---|---|
| Medium SUV | $35,880 | 36 | |
| Ute & Cab Chassis 4x4 | $44,977 | 38 | |
| Large SUV | $47,990 | 40 | |
| Small SUV | $27,493 | 35 | |
| Small Passenger | $23,990 | 28 | |
| Upper Large SUV | $85,979 | 46 | |
| Light Passenger | $16,990 | 27 | |
| Medium Passenger | $28,992 | 35 | |
| Unsegmented | $34,989 | 27 | |
| Sports | $57,185 | 42 | |
| Large Passenger | $28,990 | 31 | |
| People Movers | $45,990 | 42 | |
| Van & Cab Chassis 2.5-3.5t | $39,990 | 39 | |
| Passenger, size unknown | $7,888 | 22 |
Time on market
Share of August 2026 sales by days from first advertised to sold, Australia.
Price movement, like-for-like
Median change on the same make, model, build year and kilometre band, July 2026 to August 2026, Australia.
| Segment | National | Cohorts |
|---|---|---|
| All vehicles | 1,348 | |
| SUV | 798 | |
| Passenger | 273 | |
| Ute & Cab Chassis | 227 | |
| Van & Cab Chassis | 21 | |
| People Movers | 17 | |
| Sports | too thin | 8 |
| Light Truck | too thin | 3 |
| Unsegmented | too thin | 1 |
Discounting
Cars whose advertised price was cut before they sold, Australia.
| Segment | Cut before sale | Median cut | Days, price held | Days, price cut |
|---|---|---|---|---|
| All vehicles | 41.9% | $2,200 | 17 | 67 |
| SUV | 43.2% | $2,500 | 18 | 71 |
| Passenger | 40.1% | $1,990 | 14 | 55 |
| Ute & Cab Chassis | 41.4% | $3,000 | 18 | 72 |
| Unsegmented | 28.1% | $2,031 | 16 | 56 |
| Sports | 42.9% | $3,008 | 22 | 68 |
| People Movers | 45.7% | $3,000 | 22 | 73 |
| Van & Cab Chassis | 43.0% | $2,110 | 21 | 65 |
Top makes
Share of sales, Australia.
| Make | Share | Last month | Median price | Days |
|---|---|---|---|---|
| Toyota | 12.4% | 12.3% | $37,991 | 27 |
| Hyundai | 8.7% | 8.6% | $32,999 | 35 |
| Mazda | 8.6% | 8.8% | $30,990 | 30 |
| Ford | 7.8% | 7.7% | $50,933 | 36 |
| Kia | 7.0% | 7.1% | $34,999 | 41 |
| Mitsubishi | 6.0% | 6.4% | $30,990 | 39 |
| Nissan | 4.5% | 4.5% | $34,800 | 44 |
| GWM | 4.4% | 4.1% | $34,459 | 41 |
| MG | 3.9% | 4.0% | $23,990 | 40 |
| BMW | 3.7% | 3.2% | $77,900 | 54 |
| Volkswagen | 3.5% | 3.6% | $31,894 | 42 |
| Subaru | 3.3% | 3.7% | $28,990 | 33 |
Top models
By sales, Australia.
| Model | Segment | Median price | Median km | Days |
|---|---|---|---|---|
| Ford Ranger | Ute & Cab Chassis | $47,989 | 62,199 | 36 |
| Toyota Hilux | Ute & Cab Chassis | $43,600 | 98,102 | 25 |
| Mazda CX-5 | SUV | $35,990 | 33,680 | 29 |
| Hyundai Tucson | SUV | $38,990 | 31,121 | 34 |
| Toyota RAV4 | SUV | $39,889 | 57,119 | 24 |
| Mitsubishi Outlander | SUV | $36,375 | 34,633 | 43 |
| Ford Everest | SUV | $62,700 | 12,224 | 37 |
| Mitsubishi Triton | Ute & Cab Chassis | $36,990 | 64,613 | 39 |
| Hyundai Kona | SUV | $39,990 | 2,001 | 39 |
| Nissan X-Trail | SUV | $33,990 | 22,783 | 53 |
| Hyundai i30 | Passenger | $23,990 | 58,185 | 24 |
| GWM Haval Jolion | SUV | $25,937 | 14 | 33 |
Fuel
Share of sales, Australia, August 2026.
Sales with no recorded fuel type are left out, so the shares don’t total one hundred.
Fastest sellers
Lowest median days to sell, Australia, models with 25+ sales.
- 01KGM TorresSUV · $37,2503 days
- 02BYD Sealion 5SUV · $32,9907 days
- 03LDV Deliver 7Van & Cab Chassis · $39,9909 days
- 04BYD Shark 6Ute & Cab Chassis · $54,99010 days
- 05Zeekr 7XSUV · $73,45310 days
- 06BYD Sealion 8SUV · $63,99011 days
- 07Hyundai GetzPassenger · $4,99911 days
- 08Volvo EX30SUV · $55,99011 days
- 09Hyundai ElexioSUV · $59,99011 days
- 10Jaecoo J5SUV · $36,99012 days
How this is measured
- 01Source. Advertised stock at Australian dealers, monitored daily. A sale is recorded when a vehicle is withdrawn from advertising after a period on market. This is the same delisting method the established market reports use, and it slightly overstates sales wherever a car is withdrawn without selling. Dealer retail only: no private, auction or wholesale.
- 02Reporting universe. 2,679 rooftops at dealers whose sold reporting is continuous across June to August 2026, 328 of them in Western Australia. A dealer group reporting through one website is counted once per rooftop. Dealers monitored for only part of the window are excluded. Holding the universe fixed is what makes the shares and medians comparable month to month.
- 03Sample, not census. These are observed sales at monitored dealers, not registrations. Shares are of observed sales.
- 04Segments follow the FCAI segmentation rules, applied to our own catalogue from vehicle dimensions and body type. They are not a feed of VFACTS data and individual models can differ from the published table. Listings whose model-year is not in the catalogue are shown as Unsegmented rather than dropped, so the shares still sum to the market. 97.3% of sales this month resolved to a segment.
- 05Price movement is like-for-like. Cohorts match on make, model, build year and odometer band and need at least 8 sales in each month. Segment figures built on fewer than ten cohorts are marked too thin rather than printed.
- 06Discounting compares the original advertised price with the price the listing carried when it was withdrawn. Sales with no recorded original price are excluded.
- 07Demo and near-new means 2025 build or later under 5,000 km, advertised alongside used stock.
- 08Days to sell is first advertised to withdrawn, per vehicle. Medians throughout: the distribution has a long tail and averages mislead.
- 09Prices are advertised prices at the point the listing was withdrawn, not settled transaction prices, and are not adjusted for on-road costs.
Published 27 September 2026. The PDF and workbook carry the full tables for national and every state, including kilometres, build year, the fastest-selling models by build year and price, and stock on hand.
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